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Helping TPG Members Propel Scalable, Organic Growth

The Gist is a leading inbound marketing agency and Certified HubSpot Solutions Partner for B2B software and service companies, especially in the payroll and HCM industry. We partner with bureaus all over the country to create inbound growth systems across marketing, sales and customer service functions.

Here are some free resources

Deal Pipeline Planner

Plan the stages of your deal pipeline and what data your team will capture during the prospecting process.

HubSpot Blueprint

A comprehensive resource for planning how your CRM will function, customized for the payroll and HCM industry.

Content Ideas

A vast, organized library of content ideas categorized into core HCM topics like payroll, timekeeping and more.

HubSpot Sales Training

A battle tested, plug and play document to help you onboard and train a new HubSpot CRM user at your company.

HubSpot Video Tutorials

A YouTube playlist of two dozen videos that teach you how to use many of the key HubSpot sales and marketing tools.

Lead Generation Funnel

A diagram of a common lead generation funnel using a gated content offer and lead nurturing tactics.

Get Free Resources Emailed to you.

We're always producing content (blog posts and videos) as well as more elaborate resources (like workbooks and content libraries) to support our partners in the payroll and HCM industry. Join our mailing list to get notified whenever we develop a new resource. 

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We had HubSpot prior to working with The Gist, but weren't using it to its full potential. We are now seeing the benefits of putting HubSpot to work.

Kyle Masengale, ASAP Payroll

There is no one on earth that I trust more when it comes to all things HubSpot.

Joe Peluso, Complete Payroll

Explore How The Gist Can Help.

Let's learn about one another. We'll discuss your goals, explain our agency services and determine if a partnership is a good fit.