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A monthly roundup of articles and other resources to help forward-thinking marketing and sales leaders create scalable, organic growth.
March 6, 2023
How Marketers Can Get Started with ChatGPT and Other AI Tools
The rise of Artificial Intelligence (AI) has led to many innovative solutions that have helped..
February 7, 2023
What is RevOps? The Complete Guide to Revenue Operations
In the past, organizations operated in siloed departments, each with its own mission, customer..
January 31, 2023
How to Build a B2B Content Marketing Strategy on HubSpot
B2B (business-to-business) content marketing can be challenging for many small- and medium-sized..
November 28, 2022
How to Prepare for Google Analytics 4
After a long and successful run, Google is sunsetting Universal Analytics as we know it. The..
May 20, 2022
Best Practices for Defining, Assigning and Engaging MQLs
The debate between marketing and sales in the lead handoff process can best be described as..
May 16, 2022
How to Choose Between Gated vs. Ungated Content
To gate or not to gate is a common question among marketers. The truth is, there isn't necessarily..