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About The Gist

We're an organic growth agency and Certified HubSpot Solutions Partner that serves B2B software and service companies.

2023 Team Photo 1

We believe in scalable, organic growth.

Organic growth emphasizes the importance of creating remarkable products and experiences that inherently generate customer interest, loyalty, and word-of-mouth recommendations. It's about building a lasting and sustainable business that thrives on the merits of its offerings (The Gist), rather than relying on advertising campaigns, external messages and short-term tactics.

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Cliff Notes

The simplest description of our agency.

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Summary

A more detailed overview of our solutions.

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The Whole Story

If you're the type to read the terms and conditions.

And the compounding effects of taking small, consistent actions over time.

Events and campaigns are short-lived and over-hyped. Growth should be part of your operating system, not something you attempt when you feel like it. Small actions taken consistently over time will compound to create an inertia that propels steady, consistent growth across all teams. 

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How do we generate new leads and prospects?

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Which teams are responsible for growth?

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What does our ability to grow depend on?

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How do we prioritize who we make content for?

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How long do our growth investments hold their value?

This translates into things like:

SEO Solutions - Case Study - The Gist - B2B Inbound Marketing Agency - Certified HubSpot Solutions Partner

SEO

Optimize your website's visibility and rank higher on search engines through targeted keyword strategies and on-site improvements.

Content Marketing Solutions - Case Study - The Gist - B2B Inbound Marketing Agency - Certified HubSpot Solutions Partner

Content Creation

Craft compelling, high-quality content tailored to your brand's voice and target audience, driving engagement and conversions.

Inbound Marketing Solutions - Case Study - The Gist - B2B Inbound Marketing Agency - Certified HubSpot Solutions Partner

Inbound Marketing

Attract and nurture leads through a strategic mix of valuable content, social media, and email marketing, ultimately converting them into customers.

HubSpot CRM Implementation - Case Study - The Gist - B2B Inbound Marketing Agency - Certified HubSpot Solutions Partner

HubSpot Implementation

Streamline your marketing, sales, and customer service systems with a CRM that aligns your teams and enables scalable, organic growth.

Sales Enablement Solutions - Case Study - The Gist - B2B Inbound Marketing Agency - Certified HubSpot Solutions Partner

Sales Enablement

Empower your sales team with the tools, strategies, and insights they need to close deals and drive revenue growth more effectively.

Customer Engagement Solutions - Case Study - The Gist - B2B Inbound Marketing Agency - Certified HubSpot Solutions Partner

Customer Engagement

Strengthen relationships with your customers through targeted communication, personalized experiences, and ongoing support.

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And for us, it's HubSpot or bust.

Ultimately we're judged by the outcomes we produce for our clients. We control those outcomes by partnering with the best CRM for small and mid-sized businesses. And by sticking with a single platform we know inside and out, we can work faster and get better results. The Gist is a Certified HubSpot Solutions Partner, meaning we help companies buy, implement and maintain a CRM solution that enables growth. That's why HubSpot is the only CRM platform we work with. 

Here's the team that makes it happen.

Collectively we boast decades of experience in growth strategy, content marketing, HubSpot, revenue operations and more. Our core team is small and focused by design. 

Kelly Kerl - Headshot Sized 1600x1600

Kelly Kerl

Content Operations

Phil Smith - Headshot Sized 1600x1600

Phil Smith

Inbound Strategy

AJ Hilton - Headshot Sized 1600x1600

AJ Hilton

HubSpot + CRM Strategy

Matt Parker - Headshot Sized 1600x1600

Matthew Parker

HubSpot Development

Kevin Owens - Headshot Sized 1600x1600

Kevin Owens

SEO + Content Strategy

Stephen Jarrett - Headshot Sized 1600x1600

Stephen Jarrett

Copywriting

CJ Maurer - Headshot Sized 1600x1600

CJ Maurer

Sales + Strategy

With an extended team for additional support.

Our extended team of partners includes writers, designers, developers and other experts which allow us to expand and contract as your needs demand.

  • Copywriting
  • Custom API
  • Data migration
  • Graphic design
  • HubSpot implementation
  • Market research
  • Paid advertising
  • Sales research
  • SEO
  • Social media
  • Video production
  • Web development

We have more than doubled our monthly website traffic and our inbound leads continue to increase month over month.

Marty Hamby
CAVU HCM

They took over our website and doubled our traffic. Our phones are constantly ringing with companies finding us on Google.

Kyle Masengale
ASAP Payroll

They quickly familiarized themselves with our business and provided a structured approach to our marketing efforts.

Jeff Davis
Tapecon

They have been driving our growth for over five years. And there is no one on Earth I trust more when it comes HubSpot.

Joe Peluso
Complete Payroll

Connect With Us

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Schedule an exploratory call.

Let's learn about one another. We'll discuss your goals, explain our agency services and determine if a partnership is a good fit. Just be prepared to have an open and honest conversation about your objectives and what's holding you back.