About The Gist

Cliff Notes

We're an organic growth agency that helps our clients generate lasting customer interest and loyalty. Our services include inbound marketing, sales enablement, customer engagement, and HubSpot CRM implementation. 

Summary

We believe in the power of creating exceptional solutions and experiences to drive customer interest, loyalty, and word-of-mouth recommendations. By emphasizing long-term, sustainable strategies, we help businesses thrive without solely relying on advertising campaigns and short-term tactics.

Think of it like renting an apartment compared to owning property which appreciates in value over time. Or the difference between buying apples at the supermarket and planting a grove of apple trees. We help our clients do the things that require more effort to start, but pay dividends over time.

Our services, while usually provided seamlessly, can be divided into four core categories:

• Inbound Marketing solutions cover a range of tactics, including content creation, SEO, social media management, and email marketing, designed to attract and engage your target audience.
• Sales Enablement focuses on empowering your sales team with the tools, resources, and strategies they need to close more deals effectively.
• Customer Engagement ensures that you reduce service-level friction, share more value and keep your customers engaged to propel upsells, referrals and a continuous state of organic, sustainable growth.
• HubSpot Implementation streamlines your customer relationship management to improve efficiency and collaboration across your organization.

By partnering with The Gist, you'll gain access to a dedicated team of experts committed to fostering organic growth, building authentic connections with your customers, and creating lasting success for your business.

The Whole Story

Businesses are constantly searching for new (or better) ways to grow. The Gist is an organic growth agency that firmly believes in the power of remarkable solutions and experiences to drive customer interest, loyalty, and word-of-mouth recommendations. Our approach focuses on long-term, sustainable strategies that help businesses thrive on their own merits, without relying solely on advertising campaigns and short-term tactics. This growth strategy is nothing new, but it's definitely reliable.

We understand that the key to sustainable success lies in fostering genuine connections with your customers, building trust and credibility, and consistently delivering value. Our services are designed to support and enhance your organic growth journey, providing tailored solutions that yield tangible results.

Our Services

At The Gist, we offer a comprehensive suite of services, divided into four core categories: inbound marketing, sales enablement, customer engagement, and HubSpot CRM implementation. Each category is designed to complement and support the others, ensuring that your business benefits from a holistic approach to organic growth.

Inbound Marketing

Our inbound marketing services are designed to attract, engage, and delight your target audience by creating and sharing valuable, relevant content that addresses their needs and pain points. By focusing on tactics that foster genuine connections and trust, we help your brand establish authority and drive sustainable growth. Our inbound marketing solutions include:

• Content Creation: Crafting high-quality, engaging, and shareable content that resonates with your customers, such as blog articles, resource guides, ebooks, infographics, and videos.
• Search Engine Optimization (SEO): Ensuring your website and content are easily discoverable by your target audience through search engines like Google, by optimizing your website's content, structure, and technical aspects.
• Lead Generation: Utilizing targeted inbound tactics to attract high-quality leads, and employing conversion optimization strategies to turn those leads into loyal customers.
• Email Marketing: Implementing targeted email campaigns that nurture leads, encourage customer retention, and promote brand advocacy.

Sales Enablement

Our sales enablement services focus on empowering your sales team with the tools, resources, and strategies they need to close more deals effectively. By aligning your sales and marketing efforts, we help you streamline processes, improve collaboration, and increase revenue growth. Our sales enablement solutions include:

• Sales Content and Collateral: Developing tailored sales materials, such as presentations, case studies, and product sheets, that support your sales team's efforts and address the unique needs of your prospects.
• Sales Process Optimization: Analyzing and refining your sales process to identify areas of improvement, remove bottlenecks, and enhance overall efficiency.
• CRM Integration and Management: Ensuring seamless integration between your sales and marketing efforts by effectively implementing and managing customer relationship management (CRM) tools.

Customer Engagement

Our customer engagement services are designed to ensure that your clients remain loyal, satisfied, and connected to your brand. By prioritizing exceptional customer experiences and nurturing long-term relationships, we help you cultivate a community of passionate brand advocates. Our customer engagement solutions include:

• Help Desk Design: Designing and implementing efficient and user-friendly help desk solutions that cater to your customers' needs, ensuring prompt resolution of issues and maintaining high levels of satisfaction.
• Customer Feedback and Analysis: Collecting, analyzing, and acting upon customer feedback to continuously improve your products, services, and customer experiences.
• Customer Retention and Loyalty: Developing and implementing targeted strategies that encourage repeat business, enhance customer lifetime value, and promote brand advocacy.
• Customer Support and Service Optimization: Assessing and refining your customer support and service processes to ensure the highest level of satisfaction and prompt resolution of issues.

HubSpot CRM Implementation

As a certified HubSpot partner, we understand the immense value of a robust CRM platform in orchestrating growth and aligning teams. Our HubSpot CRM implementation services are designed to help you maximize the potential of this powerful tool. From onboarding and customization to ongoing support and training, we ensure that your team is equipped with the knowledge and resources necessary to leverage HubSpot effectively.

We work closely with your team to identify your specific needs, configure the platform to align with your processes, and integrate it seamlessly with your existing systems. Our experts provide hands-on training and support, ensuring that your team can effectively use HubSpot to manage customer relationships, automate marketing efforts, and streamline internal processes. Our HubSpot CRM Implementation solutions include:

• HubSpot Onboarding Sprints: Get up and running on HubSpot as quickly and effectively as possible.
• Advanced HubSpot Implementation Projects: Identify a specific use case (i.e., lead generation, service team handoff, reporting, etc.) and maximize HubSpot for that purpose.
• Ongoing HubSpot Maintenance: We serve as your outsourced CRM manage on a flat monthly fee. Tasks are both proactive (we recommend) and reactive (when something comes up).
• HubSpot CMS Website Development: Build a beautiful website on the HubSpot CMS that's optimized for search engines, lead generation and (most importantly) the user experience.
• HubSpot Training: Bring your teams up to speed with our expert HubSpot trainings. The key to an effective CRM is your team's ability to use it.

Why Partner With The Gist?

Partner with us if you want to build the most effective and permanent solution, not necessarily the quickest. Or objective is to embed growth systems within every aspect of your business (marketing, sales, service and more) so that growth occurs simply by going about your day-to-day. It takes a little longer to build, but so does anything really worth doing. And you'll still see results in the first year. Some other highlights of partnering with The Gist include:

• Expert Strategy: We combine decades of experience and successful results. We know what we're doing.
• Laser Focus: We're not a full-service agency. We don't do branding or print or paid media or a bunch of other things. That means we're better at organic growth than most of our competition.
• Dedicated Account Manager: Better yet, a relationship. With a great person who knows you, knows your business and knows what the heck they're talking about.
• Client Dashboard: Every engagement includes client access to a dashboard. You'll always have visibility into everything that's going on.
• Accessibility: We'll have regular check-in meetings, but you can always message us through the dashboard or book a time on our calendars without having to ask first.

We're not perfect. We're not emergency room physicians. We don't perform life-saving surgery. We can't always turn a task around in a day. But we are a qualified, approachable and fully-committed partner in your growth and success.