The Growth Agency Solutions Playbook
Scalable, Sustainable Growth
When your customers succeed, your business grows. What that success is fueled by designed systems that reduce friction, save resources and add value, that growth becomes scalable and sustainable. That's the inbound model for marketing and growth that The Gist exists to enable for your business.
Partner With Us
Our levels of engagement are flexible, designed to meet the need of your business in the moment. We can design strategies and execute projects. Relationships can be structured as hourly, flat project rates or committed marketing partnerships billed monthly.
Partner with The Gist for Inbound Marketing
Inbound Marketing
It's about creating a sustainable system that allows people to find and engage with your business. We support marketing teams with blog content, videos, web development, social media, email marketing and ad campaigns to grow your audience and attract and convert more leads.
Content Marketing
Make and share content that drives traffic, converts leads and engages people through all stages of the buyer's journey - from stranger to evangelist.
Web Development
Partner with The Gist to create landing pages, supplement your existing website with more features or develop a new website altogether.
SEO
Leverage keyword research, topic clusters, content marketing and other techniques to ensure more people find your business online.
Lead Generation
Flourish the top of your funnel by converting otherwise anonymous website visitors into real opportunities - leads, subscribers and qualified prospects.
Podcasts
Partner with The Gist to launch or evolve your company's podcast to reach more people and assert your industry authority thought leadership.
Video
Use the most preferred content format on the internet to get found online, tell your story and persuade people to take action.
Marketing Automation
Leverage technology to turn triggers like web clicks, form submissions and CRM updates into automated actions like email follow-up and task assignment.
Email Marketing
Inform, educate and entertain your audiences by delivering your content to their inbox. Nurture leads, delight customers and share your value with an effective email marketing strategy.
Chatbots
Adding conversational chatbots to your website allows you to offer support, qualify and assign leads, book meetings and scale your 1-to-1 conversations.
Partner with The Gist for Sales Enablement
Sales Enablement
Equip your team to sell in the twenty-first century. Start with a strategy that aligns with your company's strengths and the behavior of your buyers. Then give your team the tools to streamline their outreach, engage prospects on their terms and track activity to enable coaching and improvements.
CRM Configuration
Relationships are the currency of sales. An effective CRM is your foundation for managing, segmenting and engaging your contacts.
Sales Collateral
Create content that helps your sales team engage prospects, reinforce selling points, differentiate your business and close more deals.
SEO
Leverage keyword research, topic clusters, content marketing and other techniques to ensure more people find your business online.
Reporting & Forecasting
Create reports to track activity and coach your team. Forecast your pipeline to manager your expectations and adjust your strategy accordingly.
Inbound Sales Consulting
Evolve your sales approach to streamline outreach, engage with prospects on their terms and reduce friction throughout the buying process.
Lead Generation
Create alignment between your marketing and sales functions to fill the top of your funnel with more qualified opportunities for your sales team.
Partner with The Gist for Customer Engagement
Customer Engagement
It's been said that your clients or customers are better at marketing your business than your marketing team. Give them the best experience possible. Get their feedback and enable them to help spread the word for you. And don't forget about marketing to them, too.
Customer Communication
Share blog posts, videos and other content with your customers on a regular basis to keep them informed and engaged, so they're more likely to be retained.
CRM Configuration
Relationships are the currency of customer service. An effective CRM is your foundation for offering support and maintaining healthy relationships with your customers.
Ticketing Systems
Implement a ticketing system to track and solve all customer issues. Allow your customers open a ticket through your website. Track issues until they close.
Service Automation
Leverage automation to stay organized and streamline service. Use triggers to open tickets, create tasks and send communications to your customers.
Customer Feedback
Implement systems to regularly collect feedback from your customers through surveys so you can identify ambassadors and solve problems before they become worse.
Product Marketing
Leverage product pages, webinars and email marketing to regularly market all your products and services to your existing customer base to increase up-sells.
Knowledge Base
Create a library of articles for tutorials and best practices that can be shared with your customers and simultaneously indexed by search engines to increase web traffic.
Brand Evangelism
Turn your customers into advocates and your advocates into marketing assets like case studies, testimonials and referrals to drive sustainable growth.
Chat Support
Add live chat to your website with an inbox shared by your support team to respond to issues faster and deliver a better experience for your customers.
3 Ways to Engage The Gist
Strategy Design
Begin with the end in mind. Engage the gist to design a variety of strategies related to inbound marketing and growth objectives. This is ideal for organizations that have production bandwidth that can be enhanced with the right strategic direction.
Project-Based
Perhaps you want to walk before you run. Or maybe you don't need to engage an outsourced marketing partner on a long-term basis. The Gist is designed for project-based work. Our relationship can expand and contract as your needs demand.
Outsourced Marketing Partner
This is the most common way clients choose to engage The Gist. This structure will deliver a comprehensive inbound marketing and growth strategy and a full-suite of agency production services to make it a reality. And it's all managed by a lead strategist who will maintain regular contact with you and your team(s).
Focused on Growth
Whether applied to marketing, sales or customer service, outfitting your business with the inbound marketing methodology will deliver a sustainable, scalable growth model. We will define what ideal growth means for your organization and align all our resources to achieve it.
Highly Proactive
We expect to accommodate requests and help you execute new projects as they come. But The Gist is structured to assume a leadership of your marketing structure. We assume the responsibility of pushing limits and ushering your business into a new era of growth and prosperity.
Responsive & Nimble
Our natural reflex is to continue to guide your business to greater heights with new ideas and tactics. But we know a committed partnership goes both ways, which means we're nimble enough to accommodate your requests and help with new opportunities that come our way.
Aligned with Your Team(s)
We forge strong relationships with all marketing, sales and customer service teams to help architect a comprehensive inbound system that addresses every opportunity for improvement and growth. We regularly build relationships and coordinate projects across multiple departments.
We started off engaging them to help with content creation, but quickly saw their ability to be a true inbound strategic partner with SelectOne. We engaged at deeper into a strategic relationship and have seen amazing results across the board in our inbound marketing analytics.
Kevin Kerl, SelectOne
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