When you produce quality content on a regular basis, search engines take notice and you attract more leads and followers. When you educate your prospects and eliminate friction in the buying process, you'll close more deals. And when you listen to your customers and keep them engaged, they'll stick around longer, buy more and spread the word. ASatisfy the priorities of your prospects and customers and you will command their attention.

We believe paid advertising campaigns should be supplemental projects to core marketing and growth initiatives. Advertising is renting exposure on someone else's platform for short periods of time at ever-increasing costs. Becoming overly-reliant on this depreciating, pay-for-play cycle is a marketing poverty trap. Instead, invest in platforms you own or control that will appreciate in value over time. Don't rent somebody else's audience. Grow your own.

We believe growth is part of the operating system, not something you do when you feel like it. Investing in assets you own or control (like your website, email list and social media pages) propels scalable, organic growth that doesn't stop with the flip of a switch. Instead, you create inertia that produces more traffic, followers, subscribers and leads consistently over time. Your baseline marketing capacity scales and "growth" is simply how your business exists.