Apex HCM's Partnership for Marketing + Scalable Growth

Thank you for your interest in partnering with The Gist. The team and I are grateful for the opportunity to work with Apex HCM. We believe we can help you accelerate your growth by embedding scalable growth systems into your organization.

This proposal will outline our plan for accomplishing just that and explain our experience in the payroll and HCM industry and why we believe we're an ideal partner in marketing and growth.

Increase quality Marketing Qualified Leads through targeted ad campaigns.
Concurrently build an inbound growth system that increases website traffic, email subscribers and qualified leads, organically.
Optimize HubSpot and its integration with Salesforce to foster stronger alignment between marketing and sales.
Develop analytics that provide better visibility into organizational growth.
Consolidate agency operations into one partner for efficiency, accountability and deep experience in the payroll and HCM industry.

Design and implement an effective marketing strategy with organization-wide visibility to the extent its wanted.
Run smart, creative ads across various platforms to generate leads.
Ensure the website aligns with Google's best practices for website optimization.
Increase the number of qualified ranking keywords for specific target pages based on competitive research within the organic landscape.
Optimize key static pages to ensure a positive user experience and increase conversions.
Publish 3 quality blog articles per month. Share them on social media and with our current clients and subscribers via marketing emails.
Launch an organic content offer campaign (i.e., webinar, ebook, ROI calculator, etc.) each quarter to increase more MQLs.
Send an additional promotional email each month to a segment of our list.
Dedicate 10 hours per month to optimizing HubSpot including CRM data audits, list segmentation, marketing asset organization, report dashboards, Salesforce integration settings and more.
Provide ongoing strategic consulting and project management.

Project Management

We're not fire killers. We are fire prevention specialists. That means we take project management very seriously and we know organized processes and clear communication is the foundation of success for any engagement. We have tools in place to make it so.

Like your campaign planning workbook, a collaborative tool we'll use to plan our campaigns on a monthly and quarterly basis. We maintain it but you'll always have access to it to leave a comment, capture an idea or just look something up.

Increase quality Marketing Qualified Leads through targeted ad campaigns.

Concurrently build an inbound growth system that increases website traffic, email subscribers and qualified leads, organically.
Optimize HubSpot and its integration with Salesforce to foster stronger alignment between marketing and sales.
Develop analytics that provide better visibility into organizational growth.
Consolidate agency operations into one partner for efficiency, accountability and deep experience in the payroll and HCM industry.